CREATING A SENSE OF BELONGING WITH YOUR MERCHANDISE STRATEGY
How we engage with products in our daily lives should not be overlooked. When it comes to branding promotional products, being mindful of the ways items fit into our routines can be an opportunity to stay relevant in people’s minds.
Your apparel could be the best shirt in someone’s wardrobe, or an item that gets used daily. These little interactions slowly warp our perceptions of products and brands; you are more likely to engage with companies you enjoy rather than ones that you don’t. Securing a place in a prospect’s life with smart, creative branded items is a strategy that you should be considering.
Create Belonging With Memorable Products
Belonging is strengthened through shared experiences, and products often enable these moments. The way a product is unboxed, customized, used, or even talked about can become valuable promotion for your brand. This is especially true at events, where the type of product you give away will be something peers and prospects remember.
There are several ways to approach promotional products and accessories.
The Practical Promotion: What’s a useful everyday item that people will use that will keep you in their memory? Things like branded wine openers, pop sockets, useful phone accessories, or air fresheners.
The Frequently Wearable: Quality, branded apparel can become a staple in any prospective customer or client’s closet. North Face branded apparel, custom hats, a good writing pen or branded rally towels are great ideas to explore.
The Memorable Trinket: Who doesn’t love a good mascot? A sleek design? Take that iconic character and create plushies, keychains, and other trinkets for eventgoers to take home. It helps extend the brand and enhance its presence in your prospects mind while adding a little brand personification to the mix.
The Routine Items: What’s something repeatable that people do every day? Branding things like coffee, a cell phone stand, or something that is connected to someone’s daily life. Good promotional items can serve a purpose, and ritualistic items will stick out in people’s minds and make your brand memorable.
Having the right design partner can make all the difference. We handle apparel and design for some of the world’s most creative artists. Interested in leveling up your design to be the rock star at your next trade show? Contact us today.