So how did a Swedish liquor endear itself to an entire community, and establish a foothold in one of the major markets in the USA? Through smart brand strategy, and a bit of luck. 

How we engage with products in our daily lives should not be overlooked. When it comes to branding promotional products, being mindful of the ways items fit into our routines can be an opportunity to stay relevant in people’s minds.

“What do I wear?”. How many times has that question popped up in trade show planning meetings? It’s a good question, and one we should spend more time thinking about. Too often, we see company apparel left to an old, tired approach; logos on polos.

Are you thinking about branded merchandise the right way? A variety of companies are missing opportunities to sell their brand, especially when it looks good on promotional products. Branded merchandise and items can be an entire revenue stream for a company, providing additional cash flow while also providing free marketing when those items are worn or used.